The Importance of Positioning and Passion in Sales

Hello, friends of the Weiku community! Today we’re sharing some insights from Gui Martins’ talk at the Weiku Group Sales Convention.

The 2024 Sales Convention of Weiku do Brasil took place in Blumenau and was marked by inspiring talks and reflections on how to stand out in the sales world.

Among the keynote speakers was Gui Martins — lecturer and author — who shared his vision on positioning, passion for work, and entrepreneurial mindset.

Gui Martins opened his talk by emphasizing that both personal and professional transformation are essential to reaching new levels in sales. His central message was clear: the person you are today is not enough to get you where you want to go. To reach new goals, you need to change how you think and act.

He explained that success lies in the unknown — that everything you’ve learned so far is just the beginning of the path. The willingness to reinvent yourself is what leads to real results. He cited his book “Alegria e Alegria”, which explores the tools he used to overcome personal and professional challenges. His core message: true success is found in how we respond to adversity.

Martins also highlighted the importance of loving what you do. He encouraged everyone to fall in love with the process, stating that passion for work fuels creativity — and creativity drives sales. While love for family is essential, he noted that passion for your craft must be cultivated daily.

Faith and personal values in the workplace were another important theme. Martins shared his personal transformation and the renaming of his company to O Novo Imobiliário, grounded in Christian values. He stressed that faith is a powerful driver in both life and business — and that true work happens between Sundays.

The Weiku Sales Convention was a moment of reflection and motivation. Gui Martins left a powerful message: passion, the willingness to learn, and staying true to your values are key to achieving success in sales — and in life. With an entrepreneurial mindset and a commitment to living extraordinarily, everyone can reach new heights and positively impact the world.