Luxury Market: Insights from Natália Hamada at the Weiku do Brasil Sales Convention

Hello friends from the Weiku community, how are you? In today’s post, we’ll share some of the insights presented by Natália Hamada on the luxury market during our Sales Convention, held in September 2024. Check it out!

Recently, during the Weiku do Brasil Sales Convention, Band TV host Natália Hamada shared her perspectives on current trends in the luxury market.

In a landscape where personalization and sustainability are increasingly valued, Natália brought forward relevant reflections that can impact both consumers and brands.

As consumers become more discerning, brands that embrace these values not only stand out but also help build a more ethical and innovative future. For Weiku do Brasil, this dynamic is essential to creating unique and memorable experiences.

Watch the interview with Band’s presenter.

The Importance of Personalization

One of the main topics discussed was personalization. According to Natália Hamada, in the luxury market, the ability to offer tailor-made products and services has become a key differentiator. “Customizing both the design and the product is fundamental,” said Natália, highlighting how this creates a unique experience for the client. She mentioned a striking example: a four-and-a-half-meter mattress in a private residence — illustrating the eccentricity and specific demands of this audience.

Integration Between Architecture and Nature

Another important point raised by Natália was the integration of interior architecture with the surrounding environment. The use of glass frames, for example, allows human-made structures to connect with nature, creating a harmonious and aesthetically pleasing space. The presenter emphasized the importance of not only personalizing products, but also how they blend into their surroundings.

Sustainability as a Pillar of Luxury

Sustainability emerged as a key theme in the conversation. Natália stressed that luxury consumers are increasingly attentive to the social and environmental responsibility of brands. “Concern for sustainability is directly tied to brand positioning,” she said. This responsibility is reflected not only in production practices but also in how brands engage with their audiences.

Building Credibility Through Sustainability

Natália also noted that brands adopting sustainable practices tend to earn greater trust from the public. “If a company doesn’t demonstrate responsibility toward the environment, how can we trust it to deliver quality?” she asked. The link between sustainability and credibility is clear: brands that commit to environmental responsibility foster stronger bonds with their customers.

The Consumer Experience in Luxury

Natália Hamada emphasized that the luxury market is, above all, about experiences. Creating memorable moments and storytelling that captivates the consumer is essential. She stated that the more exclusive and rare the experiences are, the greater the perceived sense of luxury. This translates into brand loyalty and emotional connection.

Innovations in the Sector

When asked about future trends, Natália pointed to the technological evolution of window and door systems and the potential for expansive openings in architectural projects. “We’re seeing innovations that surprise us every day,” she remarked. The ability to open large doors at the touch of a button or to use glass that offers instant privacy are examples of how technology is transforming the luxury market.