Building Connections: The Importance of Partnerships in the Architecture Sector

Hello, Weiku community!
In today’s post, we’re diving into the key insights shared by Nataly and how strategic partnerships can generate value for everyone involved

In the current architectural landscape, technical skills alone are not enough — the market demands meaningful connections between professionals and companies.

At the recent Weiku do Brasil Sales Convention, Nataly Persan, Commercial Director of Núcleo Metropolitano Brasil, shared powerful perspectives on the importance of building strong relationships with architects. Let’s take a closer look.

The bond between companies and architecture professionals is essential for long-term achievements. Nataly emphasized that more than just a point of contact, what truly matters is cultivating authentic, lasting relationships. Getting to know the architects you work with — their style, vision, and work history — not only enhances collaboration but also fosters mutual understanding, which often leads to more successful projects.

Three Tips to Strengthen Connections with Architects

During her presentation, Nataly shared three practical tips for those looking to build stronger ties with architecture professionals:

1. Understand the Professional
Begin by learning who the architect is. Dive into their design style, preferences, and career path. A tailored and informed approach is key to building trust and relevance.

2. Be Patient and Consistent
Strong relationships take time. Avoid rushing the process. Stay present throughout the different stages of an architect’s journey — whether they are recent graduates or seasoned professionals.

3. Think Long-Term
Focus on partnerships that endure. Long-term relationships don’t just benefit your company — they also support the architect’s continued growth and success.

Strategic Partnerships in Practice

Nataly also highlighted the value of strategic partnerships, especially between Núcleo Metropolitano and Weiku do Brasil. She noted that “Metropolitano creates a collaborative network between companies and professionals,” and that “mutual benefits emerge through effective collaborations.”

Her presence at the Weiku Sales Convention reflects a growing awareness in the architecture sector: genuine partnerships are vital. “When companies invest time and effort in understanding and connecting with architects, they can create lasting impact,” Nataly emphasized. This mindset not only propels companies forward — it uplifts the professionals they engage with.

And when we talk about connection and experience, we’re talking about Weiku do Brasil.
Let’s build something remarkable together.

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