Architecture as Experience: Fernando Forte at the Weiku do Brasil Sales Convention

Hello, Weiku community!
In today’s post, we’ll explore the key insights shared by Fernando Forte during our Sales Convention and how his perspective can help shape the future of the architecture industry.

At the recent Weiku do Brasil Sales Convention, themed “We Create Comfort Experiences”, architect Fernando Forte — founding partner of the renowned firm FGMF — brought his extensive experience and a forward-looking vision of contemporary architecture.

With a professional journey spanning 25 years, Fernando has become known for his innovative approach and constant pursuit of solutions tailored to the high-end market.

Fernando Forte is an architect and one of the founding partners of the FGMF office, which has a long 25-year trajectory. His journey began in college, where he met his work partners, Lourenço and Rodrigo Marquandes Ferraz. Recently, Fernando had the opportunity to get to know the Weiku Group during a lecture at the Ópera de Arame in Curitiba.

In his participation at the convention, he had the chance to present his projects and discuss how to improve interaction between architects and sales teams. Fernando planned his presentation with the goal of offering a vision from the architect’s perspective, highlighting the importance of meeting the needs of professionals. He stated: “The goal is to talk a little about my projects in general, a bit about transparency and things of that nature, with the intention of showing the sales team the architect’s point of view.”

During the presentation, Fernando shared a variety of his projects, ranging from hotels and clubs to residences of different sizes and construction techniques. “Bringing diverse examples from the office, from large glass panels to varied construction techniques, is a way to show the evolution of the residential market, mentioning that in the last 20 years, there has been a major paradigm shift, highlighting the demand for large windows that integrate indoor and outdoor spaces,” he points out.

Fernando believes that personalization is a key differentiator in today’s market. “Personalization is super important. In the last 20 years, architects have begun to encourage changes that didn’t exist before,” he said. With the growing demand for unique projects tailored to clients’ needs, high-end architecture must focus on offering solutions that reflect the essence of individuals. Something Weiku specializes in!

When asked about trends for the next five years, Fernando mentioned that “minimalist lines will continue to be a strong influence in design.” He also pointed to the trend of creating environments that integrate the interior and exterior on the same level. “Materials are beginning to be used in new ways. I believe this innovation can bring a new perspective to architecture,” he said.

Fernando emphasized the importance of effective collaboration between architects and the industry. “It’s essential to have a technical team that can respond to the architect. Partnership is what really makes the difference,” he highlighted. He believes this collaboration must be based on trust and knowledge exchange, allowing both sides to grow and adapt to market changes.

The commitment to personalization, innovation, and collaboration between professionals and the company reflects the transformation of the luxury market.

If you are an architect and are interested in partnering with Weiku do Brasil, get in touch with us.

Learn more about our Group through our website and social media.